# Toad Venom: "THE TRAILER" storyboard Date: 2026-10-09 Brand: Exotic Emporium. Flavor: Toad Venom. Product: 100 ml violet UV glass jar (California). Deliverable: vertical 9:16 (1080x1920), 24 fps, 42 s. Instagram Reels / WhatsApp status. 16:9 crop notes per shot. --- ## 1. Logline and tone **Logline:** Something black fell out of the purple sky, took over a mushroom kingdom, and is now walking through a field of glowing frogs, and the frogs can't look away. **Tone:** menacing, nocturnal, sly. --- ## 2. Shot table Shots marked **GEN** are made as keyframe + image-to-video. Shots marked **POST** are title cards or black frames built in the edit, with no generation. | # | Time | Dur | Type / camera | What happens (one action) | World / background | Sound / music | Title card (post) | |---|------|-----|---------------|---------------------------|--------------------|---------------|-------------------| | 1 GEN | 0:00 | 3.0 s | Extreme close-up, locked off, very slow push-in | One thick drop of glossy black slime falls from the top of frame and lands on a glowing green frog's head; the glow flickers out | Total darkness, a single frog lit only by its own glow | Low sub drone fades up; one loud wet drip on impact | none | | 2 GEN | 0:03 | 2.5 s | Wide, slight tilt down | A black slime meteor with a purple-white trail streaks across the galaxy toward the horizon | Purple galaxy sky, orange-red sunset strip at the bottom | Low whoosh building to a deep impact boom on the cut | none | | C1 POST | 0:05.5 | 1.5 s | Black frame | Text card | Black | Braam hit, reverb tail | IT CAME FROM BEYOND THE STARS | | 3 GEN | 0:07 | 3.5 s | Wide, slow push-in | Black symbiote tendrils crawl up and swallow a tall green pipe; slime spreads across the ground | Mushroom-kingdom platformer world taken over: dark slimy pipes, drowned mushrooms, castle silhouette, storm clouds, lightning | Wet creaking, distant thunder, drone rises a semitone | none | | C2 POST | 0:10.5 | 1.5 s | Black frame | Text card | Black | Braam hit | IT TOOK A KINGDOM | | 4 GEN | 0:12 | 2.5 s | Extreme close-up, front, locked off | In darkness, two white venom eyes slowly fade up and sharpen under the rim of a black mushroom cap | Pure black, faint rim light on the cap bumps | Single low heartbeat; a breath | none | | 5 GEN | 0:14.5 | 2.5 s | Half-face close-up (right half of face), slow push-in | The grin widens to show the sharp teeth; one strand of green slime stretches and drips off a fang | Black, hard side light | Wet tearing sound as the grin opens; heartbeat continues | none | | C3 POST | 0:17 | 1.5 s | Black frame | Text card | Black | Ticking percussion starts (140 BPM half-time) | NOTHING IN THE FIELD SLEEPS TONIGHT | | 6 GEN | 0:18.5 | 5.0 s | Low-angle wide, slow dolly back as he advances | He walks toward camera through the frog field, stick in hand, drips trailing | Frog field, galaxy sky, orange-red horizon behind him | Beat builds: kick + ticks; Shepard-tone riser starts | none | | 7 GEN | 0:23.5 | 2.0 s | Medium-wide over a carpet of frogs, locked off | Dozens of glowing frogs turn their heads together to look at camera | Frog field close to the ground, galaxy above | Riser continues; one pitched-down croak chord | none | | 8 GEN | 0:25.5 | 1.5 s | Low angle, fast push-in | He slams the stick into the ground; a ring of green light ripples out through the frogs | Frog field, galaxy | Hard impact hit on the beat | none | | 9 GEN | 0:27 | 1.5 s | Close-up, front, slight handheld | The tongue lashes toward the lens and green slime splatters across the frame | Black-purple soft background | Whip crack + splat on the beat | none | | 10 GEN | 0:28.5 | 1.5 s | Worm's-eye, slow tilt up | Black tendrils burst out of his back and rise over him like a hood | Galaxy sky filling the frame above him | Riser peaks | none | | S POST | 0:30 | 1.0 s | Black frame | Silence before the drop | Black | Total silence, then one quiet wet drip at the very end | none | | 11 GEN | 0:31 | 4.5 s | Low-angle hero shot, fast pull-back and crane up | He lifts the stick overhead as the full frog field and galaxy are revealed | Full frog field, galaxy, horizon glow; empty sky top third for the title | **DROP**: 808 + distorted bass + braam + choir stab | TOAD VENOM title slams in | | 12 GEN + POST | 0:35.5 | 4.0 s | Product end card, slow turntable | The jar slowly rotates in a violet UV glow; logos and text resolve | Black with violet haze and drifting green motes | Beat continues low-passed; final hit as text lands | COMING SOON / EXOTIC EMPORIUM + logos + compliance line | | 13 GEN | 0:39.5 | 2.5 s | Close-up, locked off | Post-credits sting: one glowing frog in the dark turns black, opens white venom eyes and grins | Darkness, a few out-of-focus frog glows | Music cut; one pitched-down croak, then a slime squelch on the cut to black | none | **Total: 42.0 s.** 13 generated shots, 3 title cards, 1 silence frame. ### 16:9 crop notes (center band cut from 9:16) - Crops well: 1, 2, 4, 7, 8, 9, 12 (subject sits in the middle band). - Crops with care: 3 (lose the pipe top, keep the swallowing action), 5 (frame on the eye and teeth), 11 (title must sit beside him, not above). - Do not crop; make a separate 16:9 keyframe: 6 (walk, he is tall in frame), 10 (worm's-eye, the height is the point), 13 only if a 16:9 cut is wanted at all. --- ## 3. Keyframe and motion prompts ### Common rules for every keyframe - Model: gpt-image-2 via Codex. Attach the named reference image every time so the character stays on-model. - gpt-image-2 portrait output is 1024x1536 (2:3). To get 9:16, crop the sides to 864x1536 and upscale to 1080x1920. So keep all key action in the **center 85% of the width**. If a native 9:16 size is available, use it. - Every prompt already includes "no text, no lettering". Type goes in only in post. - Mute any audio the video model generates (Veo makes its own sound). All sound comes from the edit. - Video: 5 s per clip at 24 fps, then trim to the time in the table. Use start frame only, unless an end frame is listed. - Character "lock" text is written into each prompt that shows him. Do not shorten it; that is what keeps him on-model across shots. --- ### Shot 1: The drop (GEN, 3.0 s) **Reference image:** `layouts/toad-venom-wrap-frogfield/wrap_art_center_front_a.png` (for the frog design and glow color only) **Keyframe prompt:** > Vertical 9:16 cinematic horror-film frame, extreme close-up in near-total darkness. A single glowing neon-green translucent frog, the same frog design as the frogs in the attached reference image, sits in the lower third of the frame, lit only by its own soft inner glow, its black glossy eyes reflecting a pinpoint of light. Directly above it, entering from the top edge of the frame, hangs one thick, heavy drop of glossy black slime, stretched on a thin strand, about to fall, with a sharp white specular highlight on its surface. Everything else in the frame is deep black with only faint green spill light on a few leaves around the frog. Shallow depth of field, 100mm macro lens look, high contrast, glossy 3D animated feature film render, movie-trailer cold open mood, menacing and quiet. The frog is not cute and not smiling; its expression is blank and still. Composition: frog centered horizontally in the lower third, drop centered in the upper third, large empty black space between them for tension. No text, no lettering, no logos, no watermark. **Motion prompt (5 s):** > The black slime drop stretches and falls straight down, lands on the frog's head with a small heavy splash; the frog's green glow flickers and goes dark. Camera locked off with a very slow push-in. No other movement. --- ### Shot 2: The meteor (GEN, 2.5 s) **Reference image:** `layouts/toad-venom-wrap-frogfield/wrap_art_center_front_a.png` (sky and horizon) **Keyframe prompt:** > Vertical 9:16 cinematic wide shot of a vast night sky, matching the sky in the attached reference image: a deep purple and indigo starry galaxy with a bright violet Milky Way band running diagonally, dense stars, and a thin glowing orange-red sunset line along the very bottom of the frame above a dark silhouetted field and distant low hills. In the upper left of the frame, a meteor made of glossy black liquid slime, shaped like a falling black droplet with small dripping tendrils trailing behind it, streaks downward toward the horizon, leaving a long glowing purple-white trail with sparks. The meteor is small in frame, about one tenth of the width, so the sky feels enormous. Movie-poster space background, 3D animated feature film render, rich saturated purples, crisp stars, ominous mood like the opening of an alien invasion trailer. Composition: horizon in the bottom 15%, meteor path running from upper left to lower center, empty sky in the middle. No text, no lettering, no logos, no watermark. **Motion prompt (5 s):** > The black slime meteor streaks diagonally down toward the horizon, its glowing trail lengthening; stars twinkle faintly. Camera tilts down slightly following the meteor. Ends as the meteor nears the horizon. --- ### Shot 3: The kingdom falls (GEN, 3.5 s) **Reference image:** `images/round6-2026-10-09-tongue/venom_world_b.png` (world layout only; render it as glossy 3D, not as a halftone print) **Keyframe prompt:** > Vertical 9:16 cinematic wide shot, glossy 3D animated feature film render, not a print, not halftone. A cartoon mushroom-kingdom platformer world being taken over by a black alien symbiote at night, inspired by the world in the attached reference image. In the center, a tall shiny green pipe rises from the ground, and thick glossy black slime tendrils are wrapped around its lower half, climbing upward, dripping. Shorter green pipes, floating brick blocks dripping black slime, and drowned toadstool mushrooms with sagging caps stand around it, half sunk in a spreading lake of black slime. In the background, a dark stone castle silhouette on a hill, heavy storm clouds in deep navy and purple, one fork of lightning lighting the scene from behind. Cold blue moonlight with wet specular highlights on every slimy surface. Dark, menacing, apocalyptic mood like a horror movie trailer; no bright primary colors, everything desaturated except the green of the pipes. No characters. Composition: tall pipe centered, tendrils in the bottom half, castle and lightning in the upper third. No text, no lettering, no logos, no watermark. **Motion prompt (5 s):** > The black tendrils slowly climb up the green pipe and wrap over its rim, swallowing it; the slime lake spreads forward along the ground. Lightning flashes once. Slow push-in. --- ### Shot 4: Eyes in the dark (GEN, 2.5 s, start + end frame) **Reference images:** `layouts/toad-venom-lid-top/head/lid_head_a.png` (the head) and `images/round7-2026-10-09-teaser/toad_teaser_eyes.png` (lighting and black) **Keyframe prompt (END frame, eyes fully visible):** > Vertical 9:16 extreme close-up, horror teaser poster lighting, almost entirely black frame. The face of the same character as the attached head reference: a black glossy symbiote mushroom-cap head with raised round glossy bumps on the dome and thick black slime drips hanging from the cap rim. Only the lower edge of the cap and two large white angular venom eyes are visible, the classic sharp, slanted, tapered white eye shapes with soft wet edges and a slight pearl sheen, glowing gently out of the darkness. A thin cold rim light traces the curve of the cap and catches the hanging drips. The mouth and body are lost in shadow. Pure black background, deep crushed blacks, glossy 3D animated feature film render, menacing and patient, the feeling of being watched. No cute features. Composition: eyes centered horizontally slightly above the middle of the frame, the cap rim filling the upper third, the lower half black. No text, no lettering, no logos, no watermark. **START frame:** take the end frame into an editor and darken the eyes to near-black (or ask the image model for "the same frame with the white eyes nearly invisible in shadow"). **Motion prompt (5 s):** > The white eyes slowly fade up out of the darkness and sharpen, as if the character just noticed the camera. One slime drip on the cap rim stretches and falls. Camera locked off. No head movement. --- ### Shot 5: The grin (GEN, 2.5 s) **Reference images:** `layouts/toad-venom-lid-top/head/lid_head_a.png` and `images/round7-2026-10-09-teaser/toad_halfface_render.png` (half-face crop) **Keyframe prompt:** > Vertical 9:16 half-face close-up, cinematic teaser poster style, the same character as the attached head reference. Only the right half of the face fills the frame, cut off by the left edge: one large white angular venom eye at the top, the glossy black symbiote skin, the edge of the black bumpy mushroom cap with slime drips hanging off it, and a wide grin of long sharp white fangs. The mouth is closed-lips grin, teeth only, no tongue yet. A strand of neon-green slime stretches between two fangs, about to drip. Hard cold side light from the right, deep black shadows on the left, wet specular highlights on the teeth and skin, tiny slime droplets. Pure black background, glossy 3D animated feature film render, menacing horror-movie mood, sly and dangerous, not cute. Composition: eye in the upper third, teeth across the middle, the face entering from the right edge, the left 30% of the frame black. No text, no lettering, no logos, no watermark. **Motion prompt (5 s):** > The grin slowly widens to show more fangs; the green slime strand stretches and drips off a fang. Very slow push-in. Head stays still. --- ### Shot 6: The hero walk (GEN, 5.0 s) — hardest shot, see Risks **Reference image:** `layouts/toad-venom-wrap-frogfield/wrap_art_center_front_a.png` (character and world; this is the master reference) **Keyframe prompt:** > Vertical 9:16 cinematic low-angle wide shot, glossy front-lit 3D animated feature film render. The exact same character and world as the attached reference image. The character: a small chibi mushroom-person with a big head and short stubby body, fully covered in a glossy black symbiote suit; a black dome mushroom cap with raised round glossy bumps and thick black slime drips hanging from the rim; large white angular venom eyes; a wide grin of sharp white teeth; a long pink tongue hanging out with neon-green slime dripping from it; a white dripping toad silhouette emblem on his chest; holding a gnarled black stick wrapped in black slime in his left hand (screen right). He is mid-stride walking straight toward the camera, one foot forward, shoulders forward, menacing and confident. Around him a field of hundreds of glowing neon-green translucent cartoon frogs fading into the distance. Behind him a purple galaxy sky with a violet Milky Way and a glowing orange-red sunset horizon backlighting his cap with a red rim light. Camera at knee height looking slightly up. Composition: he is centered, filling the middle 40% of the frame height, frogs in the foreground bottom edge blurred, sky in the top third. No text, no lettering, no logos, no watermark. **Motion prompt (5 s):** > He walks slowly and heavily straight toward the camera, stick planted with each second step, black drips swinging off the cap. The camera dollies back at the same speed so he stays the same size. Frogs glow softly. Keep his cap shape, face and emblem unchanged. **16:9:** make a separate keyframe with the same prompt and "horizontal 16:9, he is in the center third". --- ### Shot 7: The frogs turn (GEN, 2.0 s) **Reference image:** `layouts/toad-venom-wrap-frogfield/wrap_art_center_front_a.png` (frogs) **Keyframe prompt:** > Vertical 9:16 medium-wide shot close to the ground, looking across a dense carpet of glowing neon-green translucent cartoon frogs, the same frog design as the attached reference image, sitting among dark leaves at night. Every frog is turned slightly away from camera, facing left, in profile or three-quarter back view, all in the same pose, eerily uniform, like a crowd waiting for something. Their glossy black eyes catch a cold highlight. The frogs fill the bottom two thirds of the frame, getting smaller toward a distant horizon with a faint orange-red glow. Above, a deep purple starry galaxy sky. The light comes from the frogs themselves, a sickly yellow-green, with deep shadows between them. Horror-film mood: the stillness is unsettling, not cute; no smiles, no blushing cheeks, no sparkles. Glossy 3D animated feature film render, shallow depth of field with the nearest row in sharp focus. Composition: frogs from the bottom edge to two thirds height, horizon line at 70% height, sky above. No text, no lettering, no logos, no watermark. **Motion prompt (5 s):** > All the frogs turn their heads together, in one slow synchronized motion, to stare straight into the camera. Their glow pulses brighter once. Camera locked off. Nothing else moves. --- ### Shot 8: Stick slam (GEN, 1.5 s) **Reference image:** `layouts/toad-venom-wrap-frogfield/wrap_art_center_front_a.png` **Keyframe prompt:** > Vertical 9:16 cinematic low-angle medium shot, glossy front-lit 3D animated feature film render, the same character as the attached reference image: a small chibi mushroom-person in a glossy black symbiote suit, black dome mushroom cap with raised round glossy bumps and thick black slime drips, large white angular venom eyes, sharp white teeth, long pink tongue hanging out with neon-green slime, white dripping toad emblem on his chest. He holds his gnarled black slime-wrapped stick high in both hands above his head, about to drive it down into the ground, body coiled, menacing. Around his feet, glowing neon-green translucent frogs in a dark field. Behind him a purple galaxy sky with an orange-red horizon rim light on his cap. Camera at ground level looking up at him, slightly wide lens so he looms. Action-movie energy, dramatic, not cute. Composition: he is centered, stick tip near the top of the frame, feet in the bottom quarter, frogs filling the lower edge. No text, no lettering, no logos, no watermark. **Motion prompt (5 s):** > He slams the stick down into the ground; a bright ring of neon-green light and slime ripples outward through the frogs, which flash brighter as it passes. Quick push-in on impact, small camera shake. Use the first 1.5 s. --- ### Shot 9: Tongue lash (GEN, 1.5 s) **Reference image:** `layouts/toad-venom-lid-top/head/lid_head_a.png` **Keyframe prompt:** > Vertical 9:16 close-up, front-facing, the same character head as the attached reference: a black glossy symbiote mushroom-cap head with raised round glossy bumps and thick black slime drips hanging from the rim, large white angular venom eyes, mouth wide open in a fierce grin of long sharp white fangs, a long wet pink tongue thrust forward out of the mouth toward the camera lens, neon-green slime strands flying off it. Eyes narrowed and aggressive. The head fills the middle of the frame. Background is a soft out-of-focus blur of purple galaxy and green frog glow. Hard front light with a red-orange rim light from behind. Wet, glossy, gross-out horror-comedy energy, like a creature lunging in a monster movie, not cute. Glossy 3D animated feature film render, very sharp detail on teeth and slime. Composition: head centered, tongue coming forward out of the lower middle toward the lens, small slime droplets in the foreground. No text, no lettering, no logos, no watermark. **Motion prompt (5 s):** > The tongue lashes forward fast at the lens and green slime splatters across the camera, covering part of the frame. Slight handheld shake. Use the first 1.5 s. --- ### Shot 10: The tendrils rise (GEN, 1.5 s) **Reference image:** `layouts/toad-venom-wrap-frogfield/wrap_art_center_front_a.png` and `images/round6-2026-10-09-tongue/venom_world_b.png` (tendril shapes only) **Keyframe prompt:** > Vertical 9:16 worm's-eye view, camera on the ground looking straight up, glossy 3D animated feature film render. The same character as the first attached reference: a small chibi mushroom-person in a glossy black symbiote suit, black dome mushroom cap with raised round glossy bumps and black slime drips, large white angular venom eyes glaring down at the camera, wide grin of sharp white teeth, pink tongue hanging out with neon-green slime, white dripping toad emblem on his chest, gripping a gnarled black slime-wrapped stick. Thick glossy black symbiote tendrils, like those in the second reference, are bursting out of his back and arching up and over him like a hood or a crown of claws, dripping slime down toward the camera. Behind him the purple galaxy sky with stars fills the frame. Strong rim light along every tendril. He looms huge over the viewer; a horror movie monster reveal, threatening, not cute. Composition: his feet at the bottom edge, head in the middle, tendrils fanning out to fill the top half. No text, no lettering, no logos, no watermark. **Motion prompt (5 s):** > The black tendrils burst out of his back and rise up and outward, dripping slime toward the camera. Slow tilt up. He stays still and stares down. Use the first 1.5 s. --- ### Shot 11: Title hero reveal, the drop (GEN, 4.5 s) **Reference image:** `layouts/toad-venom-wrap-frogfield/wrap_art_center_front_a.png` (closest match; this is the poster frame) **Keyframe prompt:** > Vertical 9:16 epic movie-poster shot, glossy front-lit 3D animated feature film render, the same character and world as the attached reference image. The character: a small chibi mushroom-person fully covered in a glossy black symbiote suit; black dome mushroom cap with raised round glossy bumps and thick black slime drips; large white angular venom eyes; a wide grin of sharp white teeth; long pink tongue hanging out with neon-green slime dripping; white dripping toad silhouette emblem on his chest. He stands in a wide powerful stance, holding his gnarled black slime-wrapped stick raised high overhead in his left hand, triumphant and menacing. He stands in the lower middle of the frame, in an endless field of glowing neon-green translucent frogs curving to the horizon. Behind him a huge purple galaxy sky with a bright violet Milky Way band and an orange-red sunset glow along the horizon, rim-lighting his cap. Composition: he occupies the middle third of the frame height, the top 35% of the frame is open starry sky with nothing in it, kept clear for a title added later. No text, no lettering, no logos, no watermark. **Motion prompt (5 s):** > Start close on him as he raises the stick overhead; the camera pulls back fast and cranes up to reveal the whole frog field and the galaxy. The frogs' glow pulses once on the beat. Keep the top of the frame clear. --- ### Shot 12: End card (GEN background + real jar render, 4.0 s) **Recommended:** do not let a video model draw the jar; it will garble the label. Use the real Blender render `mockups/jars-2026-10-09/toad_venom_v6/turntable.mp4` (or `hero.png` with a slow 2D push) keyed over a generated background plate. Logos from `refs/2026-10-09-client-picks/ref24_client_logo_crown_leaves.png` (gold crown) and `refs/2026-10-09-client-picks/ref34_client_ee_caduceus_logo.png` (EE caduceus), added in post as the real files. **Reference image:** `mockups/jars-2026-10-09/toad_venom_v6/hero.png` (color only) **Background plate prompt:** > Vertical 9:16 dark product backdrop for a cinematic end card, glossy 3D render. A black studio void with a soft violet ultraviolet glow pooling in the center of the frame, as if light is shining up from a low round pedestal of glossy black slime that sits in the lower middle of the frame. Thin wisps of purple haze drift through the light. A few tiny out-of-focus neon-green glowing motes float in the dark like distant frogs' eyes. Faint black slime drips run down from the top edge of the frame, catching purple highlights. The pedestal top is empty and lit from above with a clean soft spotlight, ready for a product to be placed on it later. The colors match a violet UV glass jar: deep violet, black, and small accents of neon green and orange-red. Premium, dark, moody, like the last frame of a horror movie trailer. Composition: pedestal centered at 60% height, empty space above it for the product, top 20% and bottom 20% dark and empty for logos and small text added later. No product, no jar, no characters, no text, no lettering, no logos, no watermark. **Motion prompt (5 s):** > Purple haze drifts slowly; green motes float; drips slide down the top edge. Camera locked off. Nothing appears on the pedestal. **Post layout (top to bottom):** gold crown logo (small) → jar turntable on the pedestal → "COMING SOON" → "EXOTIC EMPORIUM" in the brand wordmark → EE caduceus logo → compliance line (see section 4). --- ### Shot 13: Post-credits sting (GEN, 2.5 s, start + end frame) **Reference images:** `layouts/toad-venom-wrap-frogfield/wrap_art_center_front_a.png` (frog) and `layouts/toad-venom-lid-top/head/lid_head_a.png` (venom eyes and teeth) **START frame prompt:** > Vertical 9:16 close-up at night, near-total darkness. One glowing neon-green translucent cartoon frog, the same frog design as the first attached reference image, sits centered in the frame among dark leaves, lit by its own soft inner glow, eyes glossy black, mouth closed, expression blank and still. In the soft out-of-focus background, a few other frogs glow faintly. Low cold rim light from above. Quiet, eerie, horror-film mood, the calm after the trailer ends; not cute, no smile, no blush. Glossy 3D animated feature film render, shallow depth of field, 85mm lens look. Composition: frog centered at 55% height, large dark space around it. No text, no lettering, no logos, no watermark. **END frame prompt:** > The same frame and the same frog, but its body has turned fully glossy black like a symbiote suit, with thick black slime drips running down its back, large white angular venom eyes like those in the second attached reference, and a wide grin of sharp white fangs with a thin neon-green slime strand between two teeth. Same lighting, same framing, same background. Menacing, sly, horror-movie sting. No text, no lettering, no logos, no watermark. **Motion prompt (5 s):** > Black slime spreads over the frog from the top of its head down, its glow goes out, white venom eyes snap open and it grins. Camera locked off, very slow push-in. Cut on the grin. --- ## 4. Title, logos, jar and music ### Title cards (all in post) - **C1** 0:05.5 "IT CAME FROM BEYOND THE STARS" - **C2** 0:10.5 "IT TOOK A KINGDOM" - **C3** 0:17 "NOTHING IN THE FIELD SLEEPS TONIGHT" - Style: classic trailer cards. White or pale chrome serif, wide letter spacing, centered on black, short fade in, hard cut out on the music hit. Do not use the multicolour TOAD letters on these cards; keep the colourful lettering for the title reveal only. ### TOAD VENOM title (shot 11, 0:31) - Slams in on the first beat of the drop, in the top 35% of the frame left clear in the keyframe. - **TOAD** in the brand's multicolour red/yellow/green/blue letters, **VENOM** in white 90s comic Venom-style letters with the spiky navy/royal-blue splash, matching the jar. - Animation: a 3-frame white flash, the letters land with a small shake, then black slime drips run off the bottom edge of VENOM. Hold for the rest of the shot. - 16:9: put the title to the left or right of him, not above. ### End card (shot 12, 0:35.5–0:39.5) - Gold crown logo small at the top. Real jar render turning slowly on the pedestal. "COMING SOON" then "EXOTIC EMPORIUM" below. EE caduceus logo under that. - Compliance line at the bottom, small but readable: "For adults 21+ only. Keep out of reach of children." plus the retailer's **California license number** (B&P Code 26151 requires the licensee's license number on advertising). Fill this in before posting. - No product claims, no prices, no "effects" language. ### Music and sound - **Genre:** dark trailer hybrid: sub drones, braams and wet foley in the build, then a half-time trap drop (808, distorted bass, choir stab). Think horror trailer meets street-wear drop. No chiptune, no 8-bit, no game sound effects (they read young and point at Nintendo). - **Tempo / key:** 140 BPM, half-time feel (70), D minor / D Phrygian (the flat second gives the menace). - **Structure and hits:** - 0:00–0:17 build: sub drone, single drips, braam on C1 (0:05.5) and C2 (0:10.5), heartbeat under shots 4–5. - 0:17 C3: ticking percussion starts at 140 BPM half-time. - 0:18.5–0:30 rise: kick enters with the walk; Shepard-tone riser climbs through shots 6–10; cut each quick action (8, 9, 10) on a beat. - **0:30–0:31 silence:** everything cuts to zero. One quiet wet drip right before the drop. - **0:31 DROP:** 808 + distorted bass + braam + choir stab, landing on the frame the title slams in. - 0:35.5 end card: beat continues low-passed; a final hit when "EXOTIC EMPORIUM" lands. - 0:39.5 sting: music cut. One pitched-down croak, a squelch on the grin, hard cut to black. - Use licensed or original music only; trailer library tracks or a commissioned 45 s cue. --- ## 5. Risks and fallbacks ### Video model risks | Shot | Risk | Fallback | |------|------|----------| | 6 hero walk | Walk cycles are the weakest thing current models do: chibi legs slide, feet melt, the stick changes hands, the cap shape and teeth drift over 5 s. | (a) Try Kling with start + end frame (end frame = him two steps closer, same pose). (b) If that fails, cut to 2.5 s and use only the best stretch. (c) Last resort: "walk without walking": he stands still in the start frame, the camera does a slow push-in, frogs in the foreground slide past for parallax, his drips swing. Reads as a menacing approach and avoids the legs. | | 7 frogs turn | Many small objects moving together; models often animate only a few, or the frogs morph. | Fewer, bigger frogs (8–12 in frame). Or do it in post: 2 stills (heads away / heads at camera) cross-cut on a beat with a flash frame. | | 3 kingdom | The pipe and blocks can melt or the slime can look like mud. | Lock the camera and only ask for the tendril climb. If it melts, use a 2D push-in on the still with animated slime overlays. | | 4, 13 transformation | Start/end-frame morphs can go through an ugly middle state. | Keep it short (cut at 2–2.5 s); hide the middle with a flash frame or a drip falling across the lens. | | 8, 9, 10 action | Fast motion makes faces and teeth smear; slime splatter can fill the frame with noise. | Use only the first 1–1.5 s (before drift starts). Generate 3–4 takes and pick. Add the green splatter in 9 as a post overlay if needed. | | 11 hero reveal | A big camera pull-back means the model must invent the field and sky; he may shrink and lose detail. | Generate the keyframe already wide (as written) and ask for a slow push-in instead, then reverse the clip in the edit to get a pull-back. | | 12 end card | Any model will garble the jar label. | Never generate the jar. Use the Blender turntable render and real logo files. | | All | Character drift between shots (cap bumps, eye shape, emblem, which hand holds the stick). | Always attach `wrap_art_center_front_a.png`, paste the full character text, check every keyframe against it before animating, regenerate off-model ones. Pick one video model for all character shots so the motion style matches. | ### Compliance and legal risks (flag before production) - **"Attractive to children" (California).** This is the biggest risk for the whole piece, not one shot. California tightened the rules on cartoons in cannabis advertising and packaging (AB 1207, in force since 2024, as I understand it). A chibi cartoon mascot can fall inside that definition however dark the tone. **Have California cannabis counsel review the mascot itself before money is spent on video.** - Shots most likely to read young, and how to push them older: - **6, 8, 11 (full-body chibi):** big head + small body is the kid signal. Keep low angles, hard rim light, teeth always showing, never a friendly wave or bounce. Do not add the outfit/backpack version (`movie_outfit_a_titled.png`); it reads as a kids' adventure film. - **7, 1, 13 (frogs):** the glowing frogs look like toys. Keep them still, blank and uniform (creepy crowd), never smiling, blushing or bouncing; keep the light sickly yellow-green and the shadows deep. - **3 (mushroom kingdom):** bright primary colors and game props read as a kids' game. Keep it storm-dark and desaturated, no coins, stars or power-up sounds. This shot also leans on Nintendo's look; see below. - **11 title:** the multicolour TOAD letters are the youngest element. Land them with the slime drip and the heavy drop so the moment feels like a horror title, not a game logo. - **No consumption, no product use, no claims**: none in this board; keep it that way in the edit and in captions. - **Platform:** Instagram and Meta do not allow paid promotion of cannabis, and organic posts that look like sales can be removed. Post as brand content without prices, "DM to buy" or delivery language. - **IP:** the character and world lean on Marvel's Venom and Nintendo's Toad / Mario world (pipes, blocks, castle, lettering style). A trailer makes the likeness stronger than a jar does. Keep the pipes and blocks generic and few, never use Mario-style sound effects, and raise this with counsel along with the cartoon question. ### Workload estimate - 13 generated shots (15 keyframes including the two end frames). Plan 3–4 video takes per shot, about 45–55 clips at 5 s. - Shot 6 alone may take 8–10 tries; budget for it first, because if the walk fails the fallback changes the rhythm of 0:18–0:23.